Since I have not done much with Squidoo as a marketing tool myself, I asked my friend Jackie to step in and share some Squidoo tips with us… Enjoy! ~Lynn
Jackie Lee is a work at home mom who breaks internet marketing strategies into simple steps so people can overcome overwhelm and take action to move their business to a new level.
3 Simple Ways to Use Squidoo in Your Internet Marketing Strategy
While it can be easy to dismiss Squidoo as an integral part of your promotion strategies, I would caution you to give it a second thought. It is a very flexible and powerful site, and well worth the minimal time it will take to add it to your list of promotion possibilities. There are many ways you can use Squidoo in your promotion strategies, but let’s take a look at three…
1. Affiliate marketing
If you are new to the game of affiliate marketing, a little short on money but long on time, Squidoo is a fantastic place to start. Find a product you’d like to promote, do a little keyword research and get started. You can put a new lens up in less than an hour with the easy to use wizard.
Use your basic on page SEO techniques to optimize your page and then build some links to it. You may be surprised how quickly it will rank in the search engines, and how quickly and easily you can drive traffic and make sales. Once ranked these lenses can continue to bring you traffic and make sales for months, even years to come.
2. Link Building
If you already have a website or blog, Squidoo is a fantastic way to build backlinks from an authority site. Find a keyword that is more informational than promotional and create some content. Within your content create a link back to your blog or website using your targeted keyword. This is a great way to do deep linking and create links to your internal pages.
You can also use the RSS module from within Squidoo. This will show people the last 5 posts from your blog and allow them to click through. While they will not count as links they will help drive traffic back to your site.
3. Creating Authority
It’s always nice to take up the whole first page of Google with your stuff! Squidoo is a fantastic way to do this. Create lenses on topics that will help you build authority in your niche. Here’s a few ideas to help build authority using Squidoo:
- Use it for an FAQ area for your site, answer questions that people ask you frequently.
- Use it to give great content for a specific topic in your niche. The more valuable content you can provide the more you will be seen as an authority in your niche.
- Use it for a services page or an about page
- Use it to tell your story and connect with your readers
Squidoo is great for getting ranked, but it is also a very active community. Not only can you get traffic and build authority using Squidoo in combination with Google, but also from the Squidoo community itself.
If you’ve never built a Squidoo lens I encourage you to give it a try. You can follow my step by step how to squidoo tutorials to get started.
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Thank you, Jackie!
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