Thursday, October 8, 2009

Only 12 Percent Leverage Video in News Releases

Only 12 Percent Leverage Video in News Releases: "Despite the growing use of online video among U.S. consumers, businesses have yet to fully leverage the use of video in press releases, according to a new report by PRWeb. The results of a new PRWeb survey showed a huge disparity between those who find it valuable to implement video in press releases and those who actually do it. Of the 1,817...



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  1. Frank StrongOctober 9, 2009 at 1:18 PM

    Hi Gary, thanks for picking up on this -- indeed we suspected there would be a disparity, but the big difference was a little surprising. A big take-a-way from the experts was that videos don't have to be "professional quality" per se -- that there is authenticity in user generated content.

    I'd invite you and your readers to check out the Webinar and Q&A on this same topic -- lots of useful tips on how to incorporate video.

    Here is the link.


    Frank Strong
    Director of PR
    Vocus | PRWeb
    Twitter: @vocus | @prweb

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